Competitive Marketing Specialist

Job ID
US-CA-San Jose

About the Job

Competitive Marketing Analyst: Contact Center Solutions




Competitive Marketing Analyst will manage the development of competitive marketing assets, analyze competitors’ solutions and compare them to 8x8 solutions.


This person will work together with the Product Management and Product Marketing teams to align the messages and strategy on how to position our solutions and win more deals.




Activities include sales support and training, create presentations, competitive announcement updates, how to manage to objections, competitive assets, and competitive lab testing.


Provide competitive positioning for a diverse range of complex problems and transforming the technical advantages into business benefits are the key drivers of this position.


Develop effective attack plans to drive preference for the 8x8 solution and rapid customer acquisition.


Create a differentiated market positioning and set of marketing tools to help communicate 8x8’s unique value as well as the competitive strategy and tactics to all key stakeholders.


Establish formal win/loss analysis and methodology to adjust Go-to-Market strategies and replicate winning strategies globally.




Background in technology, communications engineering, and technical marketing

MUST have 3+  years of proven experience in competitive marketing and product marketing

Experience with telephony, Unified Communications, Contact Center, CRM integrations and Cloud solutions

1 year of Contact Center experience is a plus

Proven knowledge on other competitors

Excellent written, verbal and presentation skills

Familiar with standard concepts, practices, and procedures regarding Cloud, Telephony, Unified Communications and Cloud



About the Company


8x8, Inc. (NASDAQ: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

For additional information, visit, or connect with 8x8 on LinkedIn,

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Additional Information

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
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