Demand Generation Marketing Strategist

Job ID
2017-2251
US-NY-New York
Category
Marketing

About the Job

 

Job Description

As the 8x8 demand generation marketing strategist you will be an integral part of the marketing team. You will lead the creation and development of program and campaign strategies, plans and tactics that result in the successful impact of corporate sales and market share objectives.  We are looking for someone who is talented, collaborative, and has a passion for demand marketing. The ideal candidate will be a self-starter, well-organized, detail-oriented, able to multi-task, and flexible.

In this role, the demand generation marketing strategist will develop integrated campaigns that attract new customers and progress pipeline to deliver results. They will specialize in campaign management, digital strategy, and execution—and be someone who is ready to drive transformation in a high energy environment. 

 

Responsibilities:

  • Own the development of innovative demand generation programs and campaigns that generate sales qualified leads. This includes concepting, creating, executing and managing these integrated multi-channel campaigns with a sharp focus on digital channels
  • Partner with product marketing, digital/web, and social teams to develop a digital strategy that engages the target audience and ensures marketing objectives are strategically aligned across the buyers’ digital journey
  • Apply KPIs, analytics, and insights to better profile, target, and retarget prospects; drive continual optimization of campaign performance
  • Measure and report performance of digital marketing campaigns; assess against goals (ROI and KPIs)
  • Interlock with cross-functional teams to ensure successful campaign adoption and execution
  • Work collaboratively and effectively with all levels of management and staff within the organization
  • Other duties as applicable

 

Qualifications

  • BA/BS in Marketing or related field
  • Excellent interpersonal skills and ability to work effectively with people at all levels and in a virtual environment
  • Critical thinking, research, and problem-solving skills a must
  • Ability to simultaneously coordinate multiple, high-priority projects
  • Experienced with the Microsoft suite (Word, Excel, PowerPoint, Visio, etc.)
  • Must have exceptional verbal and written communication skills

#LI-VW1

About the Company

ABOUT 8x8

8x8, Inc. (NASDAQ: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

For additional information, visit www.8x8.com, www.8x8.com/UK or connect with 8x8 on LinkedIn,

Twitter, Google+ and Facebook

Additional Information

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
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