Events Program Manager

Job ID
US-NY-New York

About the Job



 8x8, Inc. is looking for an Events Program Manager located in New York, NY that will help plan and achieve corporate and demand generation goals through the execution of tradeshows, conferences, customer and channels events, strategic sponsorships and other field event marketing programs. We focus on results and will measure outcomes based upon brand awareness, lead generation, and demand generation for pipeline acceleration.


In this role you will develop an event strategy and plans for demand generation events, channel partner events, field marketing events and  industry tradeshows. Strategically execute event plans supporting 8x8's branding to generate brand awareness and lead generation programs. Collaborate with colleagues in and outside of marketing to ensure a one brand, one voice presence at all events. Ensure ROI by building in an integrated demand generation motion for pre-during-post show activity. Leverage contract & vendor negotiations, manage and monitor budgets, POs, invoices and all aspects of pre-event procurement and post-event reconciliation.






  • Effectively work cross-functionally to deliver against our communication program that leverages events to drive top of funnel leads
  • Define, project manage and execute on event program goals, messaging, tactics, audience generation/email campaigns, speaker plan, collateral, post-show lead processing & follow-up and other logistics
  • Leverage and optimize all opportunities of an event including all marketing programs, demand generation tactics, PR/Analyst initiatives, social media, and other brand & customer acquisition initiatives
  • Coordinate and execute pre to post show event marketing strategies, facilitate lead funneling, collect post-event feedback and develop post event reports and analysis
  • Leverage contract & vendor negotiations, manage and monitor budgets, POs, invoices and all aspects of pre-event procurement land post-event reconciliation. Oversee & monitor event properties, assets
  • Identify and research events, sponsorships and face-to-face marketing platforms that align to corporate Own event strategy with tight ROI assessment criteria for event participation
  • Lead post-event data collection, Marketo & tracking and reporting
  • Travel  25-30% of the time 




  • 3-5 + years corporate  event and program management 
  • Past experience presenting as a strong and effective ambassador at events, creating impactful customer experiences and driving successful customer acquisition and brand positioning
  • Demand gen experience in driving pre-during-post activities to drive ROI a must
  • Proven resourceful nature with the ability to make sound and time-sensitive decisions independently
  • Demonstrated self-directed individual who is exceptionally organized and analytical
  • Must be successful multi-tasking, prioritizing, and setting accurate timelines
  • Proven track record of complex event programs with varied stakeholders
  • Understanding the market, technology, product portfolio, positioning and competitors to help support event strategy and tactics
  • Demonstrate strong verbal and written communication skills, with the ability to work across all levels in an organization and external vendors



About the Company


8x8, Inc. (NASDAQ: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

For additional information, visit, or connect with 8x8 on LinkedIn,

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Additional Information

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
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