Manager/Sr. Manager, Digital Marketing/Website Lead

Job ID
2017-2293
US-CA-San Jose
Category
Marketing

About the Job

JOB SUMMARY

 

8x8 is looking for an ambitious, creative and accomplished digital marketer to join the team and assume overall responsibility for the daily operations of the website. This includes the proper communication of the 8x8 brand and the continual optimization of the user experience to increase lead conversion – making it easier for our prospective customers to get the information they need and become customers. The role is responsible for participating in the development, implementation and optimization of on-site content, overall architecture, UX, and brand positioning in addition to the forward-looking evolution of platforms and technology to gain efficiencies and competitive avantage.

 

 

RESPONSIBILITIES

  • Focuses on identifying the easy wins and longer term strategies for growth based on statistical analysis, competitive landscape, customer feedback, and web analytics.
  • Review and analyze site traffic, search and navigation, campaign metrics, and features for opportunities to innovate cross-marketing strategies, maximize product sales, and improve the overall customer experience.
  • QC and publish provided and select self-generated product content to website.
  • Work closely with other marketing disciplines (email marketing, SEM, DG) to ensure flawless execution online.
  • Lead on going best practice analysis and competitive analysis to keep our .com ahead.
  • Collaborate with Product Team to ensure the website meets all their objectives.
  • Execute the testing and setup of site promotions.
  • Working with Marketo lead to identify and implement demand generation campaigns.
  • Stay current on new developments and emerging technologies in the online environment.
  • Develop and launch eCommerce/self service functionality.
  • Work with Product Marketing team to develop supporting assets (product, promotions, product content) for marketing campaigns.
  • Work demand generation team on SEM and SEO to improve search relevancy and conversion, especially related to site engagement and escalation of customer interest.
  • Optimize current promotional programs, maximizing site traffic, conversion rate, merchandising content to meet branding and customer experience.
  • Provide strategy, milestones, timelines and deliverables on web-related projects.
  • Consistently review and react to program performance.

 

QUALIFICATIONS

  • Proven website performance track record preferably with a global B2B brand.
  • Prior site management experience.
  • Proven skills in managing online product data, content, attribution and analysis.
  • Strong working knowledge of analytics tools, e-commerce shopping platforms and related applications.
  • Experience with Marketo a plus.
  • Excellent computer and internet skills, including Advanced Excel, Google Analytics.
  • Strong relationship builder both within the organization and with external partners.
  • Hands-on experience with small “can-do” teams.
  • Ability to be self-directed and manage multiple priorities simultaneously within tight deadlines.

About the Company

ABOUT 8x8

8x8, Inc. (NASDAQ: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

For additional information, visit www.8x8.com, www.8x8.com/UK or connect with 8x8 on LinkedIn,

Twitter, Google+ and Facebook

Additional Information

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
View the Participant Poster in English | Español.
View the Right to Work Poster in English | Español.

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