• Content Marketing Specialist

    Job ID
    2017-2441
    Location
    US-CA-San Jose
    Category
    Marketing
  • About the Job

    JOB SUMMARY

     

    Small Business Marketing Content Specialist


     

    8x8, Inc. is looking for a results-oriented Content Marketing Specialist located in San Jose, CA to develop content to be used in 8x8’s small business lead generation campaigns, nurturing, social media, PR and other channels.  We are looking for an enthusiastic and motivated content creator to write and produce various types of assets - from emails to thought leadership to blogs to video scripts - to expand our digital footprint, increase awareness to our target audiences, and drive leads. This role requires a high level of creativity, strategic writing, attention to detail, rapid execution, and solid project management skills.

     

     

    RESPONSIBILITIES

    • Create content to drive leads, awareness, and/or other important metrics (examples include webinar content, solution videos, ebooks, whitepapers, infographics, buyer guides, emails, blogs, social posting etc.
    • Create and manage an editorial calendar and organization workflows.
    • Research specific market segment and verticals and help our message stick with prospects in those segments and verticals by providing them with content that speaks to their needs.
    • Collaborate with designers, demand generation, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
    • Convince others that your creative ideas are worth investing time and effort in.
    • Learn our business and our customers, and take the initiative to identify new content opportunities that fit within our messaging and position in the market.

     

    QUALIFICATIONS

    • BA/BS degree or higher in Journalism, English
    • 2-3 years of working experience working in a similar role
    • Experience producing content, as well as for specific delivery channels (email, blog, website, newsletter, etc.)
    • Past experience building audiences either online or offline
    • A dual-minded approach: Highly creative and a strong writer but also the ability to understand priorities, be process-driven, and rely on data to make decisions
    • Proficiency with Google Apps (Slides, Docs, etc.) a plus
    • Ability to thrive in a fast-paced, transparent, and demanding environment a must
    • Ability to learn and develop proficiency in technical concepts including unified communications, contact center/customer experience, cloud-based software, etc., using common industry terminology and writing style

     

    About the Company

    ABOUT 8x8

    8x8, Inc. (NYSE: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

     

    ​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

     

    For additional information, visit www.8x8.com, www.8x8.com/UK or connect with 8x8 on LinkedIn,

    Twitter, Google+ and Facebook

    Additional Information

    8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

     

    For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
    View the Participant Poster in 
    English | Español.
    View the Right to Work Poster in 
    English | Español.

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