• Director, Web Strategy and Operations

    Job ID
    2018-3997
    Location
    US-CA-San Jose
    Category
    Marketing
  • About the Job

    JOB SUMMARY
     
    8x8, Inc. is a Software as a Service (SaaS) provider for phone, meetings, collaboration and contact center. 8x8, Inc. transforms the customer experience with one system of engagement and one system of intelligence providing the enterprise with the ability to intelligently and quickly collaborate across any communication channel paving the way for organizations to transform the experiences they deliver to customers.

    The Web Strategy and Operations team supports this mission by establishing the vision and priorities for delighting our customers and driving the business through 8x8’s web properties. This position reports to the Vice President, GTM Strategy and Marketing Operations.

    The focus of this position is to lead the thinking and deliverables on role-based web experience journeys, contribute the to the teams perspective on web technology and functionality priorities, and synthesize enterprise web strategy with data to build the story of how the web is performing across all stages of the pipeline-to-retention journey and what we need to do next. This is a highly collaborative position. Success will depend on ability to synthesize short term business needs with long term digital strategy and execute in partnership with the Product Marketing, Global Demand Generation, and Digital Marketing teams.
     
    RESPONSIBILITIES

    Experience Strategy

    • Contribute to the 8x8.com site vision overall—the “imagine this”—keeping it continually refreshed based on evolving technical capabilities, content delivery, digital design and audience expectations
    • Research and bring an evergreen point-of-view on enterprise web best practices to the discussion
    • Push the thinking on site technology usage and the bridge between the web experience and sales process overall

    User Journeys

    • Build deep Role-based Persona Experience Requirements profiles, adding the web context to established personas and enterprise content strategy
    • Define and drive execution of user journeys, supporting role-based personas, sales segments and industries
    • Synthesize competitive insight with enterprise web strategy, persona needs and business objectives to prioritize recommendations

    Cross-functional Collaboration

    • Partner with Product Marketing (Solution and Industry) teams on web strategy for their area of responsibility and facilitate reporting through their lens
    • Work closely with cross-functional groups spanning global demand generation, digital marketing, customer success, sales, services and other business unit teams to optimize our requirements and priorities in order to drive the business and serve the customer across the Discover, Explore,  Evaluate, Use, Reinvest cycles

    Drive the Business

    • Establish metrics and analyze results to make journey and web experience optimization decisions and show impact on business objectives
    • Consistently drive the business’ priorities with the various teams responsible for executing journeys, infrastructure, analytics, and optimization
    • Prepare insights and read-outs for internal business unit reviews

    Web Operations

    • Develop an 8x8.com center of excellence educating teams and stakeholders on best practices (regardless of platform) for engagement, publishing, copywriting, analytics, Web processes, etc.
    • Mange the Web infrastructure (CMS, application integrations, environments) to ensure stability and how to scale fast while increasing capabilities to meet business and customer needs.
    • Ensure Web data and analytics are collected to appropriately inform decision making for mitigating risks, resolving issues and reporting performance.
    • Manage the day to day business requests, activities and execution that keeps 8x8.com operating to support the business and customer needs


    Keys to Success:

    • Credibility to drive enterprise-focused results in digital properties
    • Strong and collaborative voice
    • Strong ability to develop business processes while executing and iterate as you go
    • Enjoy resolving tough questions through ongoing cross-functional conversation
    • Ability to influence through expertise and credibility
    • Experience with enterprise web, sales and marketing strategies
    • Ability to synthesize data and qualitative feedback to glean insights and drive an action plan

     
    QUALIFICATIONS

    • Bachelor Degree (MBA preferred)
    • 8+ years significant, demonstrated experience in agency or client-side B2B enterprise marketing strategy-related work, with web emphasis or corporate .com responsibility
    • Demonstrated expertise of the enterprise tech buyer journey
    • Ability to thrive in a fast pace results oriented environment
    • Take abstract ideas and able to translate them into clear strategies and plans of execution.
    • Sharp understanding and demonstrated expertise in web strategy, including user pathing and full-journey content strategies for awareness and demand objectives as well as the overall customer experience
    • Clear and effective communicator and presentation skills
    • Demonstrated ability to drive successful outcomes through collaborative teamwork at all levels in an organization

     

    #LI-RR1

     

     

    About the Company

    ABOUT 8x8

    8x8, Inc. (NYSE: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

    ​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

    For additional information, visit www.8x8.comwww.8x8.com/UK or connect with 8x8 on LinkedIn,

    TwitterGoogle+ and Facebook

    Additional Information

    8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


    For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
    View the Participant Poster in 
    English | Español.
    View the Right to Work Poster in 
    English | Español.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed