The Director of Customer Segment Marketing plays an integral role in driving revenue growth for the company. This individual will be responsible for creating the customer demand generation and enablement strategy and driving the successful execution of plans to achieve maximum new business for 8x8 solutions. The Customer Demand Generation approach will encompass management of both field and channel marketing through a portfolio of compelling demand programs and campaigns to deliver quarterly on increasingly growing pipeline targets. The customer enablement plan will also need to address both direct and channel account executive development to maximize close rate.
8x8 is looking for a highly experienced marketing leader to build pipeline and increase close rate across our installed small business, mid-market and enterprise segments. The Director of Customer Segment Marketing will manage the team of Directors who create and lead all field and channel marketing activity in our installed base. This position will report into our CMO, who is located in our San Jose, CA corporate headquarters.
This leader will be required to think, communicate and act on a strategic level, work closely with SVPs of Direct Sales, SVP of Customer Success, SVP of Channel Sales and VPs of Demand Generation, Corporate Communications and Product Marketing, while also rolling up his/her sleeves to serve in a hands-on capacity to define, execute and analyze marketing programs across priority installed growth segments. This person will be expected to lead the design, creation and execution of a pipeline development strategy that includes defining target partners and target accounts, optimizing customer journey and prioritizing paths and speed to conversion.
Qualifications: The ideal candidate will have a proven track record managing Demand Generation and Enablement for a B2B SaaS enterprise software company, including managing strategy to execution from campaign concepts to ROI analysis. Candidate must possess the following:
Personality and Leadership Qualities
8x8, Inc. (NYSE: EGHT) is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing.
In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.