• Marketing Programs Specialist

    Job ID
    US-CA-San Jose
  • About the Job

    The Marketing Programs Specialist will serve as a key member of our Marketing Operations team to develop, execute and drive innovative and effective integrated marketing programs and campaigns that generate new leads and drives engagement.


    We are looking for a driven individual who will be responsible for owning unique processes, training and supporting multiple simultaneous marketing programs and campaigns. The ideal candidate is a big problem solver and can efficiently address any gaps from various flows and projects.


    Your Responsibilities as Marketing Programs Specialist include:

    • Serve as programmatic expert for campaign builds and maintenance in automation systems
    • Work in partnership with campaign owners, 3rd party vendors, and other marketing members to ensure successful lead generation campaigns
    • Bridge marketing and sales to utilize insights, SaaS tools and campaign performance
    • Own and prioritize marketing initiatives, helping to establish sequence and timing to achieve effective execution of programs within operating constraints
    • Create and manage integrations needed in the martech stack, with potential troubleshooting complex integration failures, working with external integration partners, and testing interconnected systems
    • Responsible for the reporting and measurements of various marketing campaigns
    • Document system changes and assist in providing training to end users and stakeholders.



    • Preferred: Bachelor’s degree in business, marketing or related fields
    • 1-3+ years of experience in B2B demand generation marketing campaigns such as email, webinars, etc.
    • Excellent marketing project management skills to plan and execute on multiple marketing projects at the same time, and the ability to perform in a fast-paced and high energy environment
    • Strong familiarity with marketing automation platforms (such as Marketo, Hubspot, Pardot) and comfortable with coded instructions and SaaS tools
    • Demonstrated success in partnering and building a successful relationship with sales
    • Self-motivated, results-oriented, and a team player


    About the Company

    ABOUT 8x8

    8x8, Inc. (NYSE: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 


    ​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.


    For additional information, visit www.8x8.com, www.8x8.com/UK or connect with 8x8 on LinkedIn,

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