• Marketing Analyst

    Job ID
    2018-4273
    Location
    US-CA-San Jose
    Category
    Marketing
  • About the Job

    The Marketing Analyst is located in our San Jose Head Quarters and will be focused on bringing together marketing measurement frameworks and models to develop a cohesive, comparable view of marketing effectiveness across digital and offline channels to enable internal business teams to make better, faster, more informed decisions on marketing performance, optimization and spend allocation.

     

    Responsibilities

    Marketing Effectiveness

    • In partnership with other members of Decision & Marketing Analytics, develop and execute on a strategic roadmap for marketing effectiveness (marketing measurement, simulation/forecasting methods, scenario planning) that drives business and customer outcomes.
    • Employ data science and marketing analytics to align online and offline views of channel performance (MMM, multi-touch attribution, test & control) into a holistic, cross-channel view of marketing performance and attribution, and generate insights that inform decisions.

     

    Marketing Analytics

    • Drive the development and adoption of a suite of measurement/forecasting/data products to enable effective decision making on marketing at scale.
    • Continually evolve and improve marketing and performance analytics and models to adapt to changes in the industry and in the business.
    • Champion best practices and leverage external vendors to accelerate progress where appropriate.
    • Drive insights for growth across all sales segments and region

     

    Business Partnerships

    • Great partnership with the business systems team to ensure system processes to output reliable data
    • Present insights and associated recommendations to cross functional stakeholders and leaders.
    • Support asks for ad hoc analysis to inform business decisions and marketing budget allocation.

     

    Qualifications

    • Experience in B2B marketing effectiveness and performance analytics.
    • Technical experience in statistics and modeling using R, Python, SAS within large-scale computing environments and datasets.
    • Hands-on measurement of digital marketing channel.
    • Knowledgeable with Salesforce.com and Marketo
    • Experience with BI report development tools such as Tableau or Power BI preferred.
    • Strong business acumen, written, verbal and presentation skills.
    • Bachelor’s degree (preferably in a quantitative or business field such as math, statistics, economics, engineering, computer science); Master’s degree a plus, but not required.

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