• Demand Generation Marketing Manager-Enterprise

    Job ID
    2018-4350
    Location
    US-CA-San Jose
    Category
    Marketing
  • About the Job

    Job Description

    As the 8x8 Demand Generation Marketing Manager - Enterprise you will be an integral part of the marketing team. You will lead the implementation of program and campaign strategies, plans and tactics that result in the successful impact of corporate sales and marketing shared objectives.  We are looking for someone who is collaborative, and has a passion for demand gen marketing. The ideal candidate will be a self-starter, well-organized, detail-oriented, able to multi-task, and flexible.

    In this role, the demand generation marketing manager will launch integrated campaigns that attract new customers and progress pipeline to deliver results, through Account Based Marketing (ABM). They will specialize in campaign management, digital strategy, and execution—and be someone who is ready to drive transformation in a high energy environment. Your programs will support Enterprise demand generation KPI's and ROI.

     

    Responsibilities:

    • Own the development of innovative demand generation programs and campaigns that generate sales qualified leads across the customer buying journey. This includes executing and managing integrated multi-channel campaigns with a sharp focus on digital.
    • Own the development and implementation of Email Nurture program, ensure exceptional program execution, while making recommendations on optimizations for ongoing improvements
    • Ensure successful execution of ABM Advertising, working with creative agency to produce and track digital deliverables
    • Implement account-based customized outreach and customized physical engagements
    • Communicate program status and success against key engagement and sales conversion metrics
    • Apply KPIs, analytics, and insights to better profile, target, and retarget prospects; drive continual optimization of campaign performance
    • Measure and report performance of digital marketing campaigns; assess against goals (ROI and KPIs)
    • Collaborate with cross-functional teams to ensure successful campaign execution
    • Work collaboratively and effectively with all levels of management and staff within the organization
    • Other duties as applicable

     

    Qualifications:

     

    • BA/BS in Marketing or related field
    • 5+ years experience in High Tech B2B Marketing with a focus in demand generation and digital marketing
    • Proficiency in managing marketing automation systems, like Marketo
    • Experience with ABM a plus, but not required
    • Excellent interpersonal skills and ability to interact with colleagues at all levels
    • Data-driven and focused on sales goals
    • High level of communication skills
    • Critical thinking, research, and problem-solving skills a must
    • Ability to simultaneously coordinate multiple, high-priority projects
    • Must have exceptional verbal and written communication skills
    • Integrated Marketing Campaign / Multi-channel Marketing / Direct Response experience required

     

    #LI-RK1

    About the Company

    ABOUT 8x8

    8x8, Inc. (NYSE: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing. 

     

    ​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

     

    For additional information, visit www.8x8.com, www.8x8.com/UK or connect with 8x8 on LinkedIn,

    Twitter, Google+ and Facebook

    Additional Information

    8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

     

    For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
    View the Participant Poster in 
    English | Español.
    View the Right to Work Poster in 
    English | Español.

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